Skip to main content

  • HOME
  • CURRENT CONTENT
  • ALL CONTENT
  • SUBMIT
  • ABOUT
    • Journal
    • Editorial
    • AASNR
    • Helen Crovetto Award
    • Thomas Robbins Award
    • World Religions and Spirituality Project
  • INFO FOR
    • Librarians
    • Authors
    • Reprints and Permissions
    • Advertisers
    • Subscriptions and Single Issues
  • MORE
    • Alerts
    • Contact Us

  • Login

  • Advanced search

  • Login
Advanced Search
  • HOME
  • CURRENT CONTENT
  • ALL CONTENT
  • SUBMIT
  • ABOUT
    • Journal
    • Editorial
    • AASNR
    • Helen Crovetto Award
    • Thomas Robbins Award
    • World Religions and Spirituality Project
  • INFO FOR
    • Librarians
    • Authors
    • Reprints and Permissions
    • Advertisers
    • Subscriptions and Single Issues
  • MORE
    • Alerts
    • Contact Us
Nova Religio
Of Digital Images and Digital Media
Approaches to Marketing in American ISKCON
Nicole Karapanagiotis
Nova Religio: The Journal of Alternative and Emergent Religions, Vol. 21 No. 3, February 2018; (pp. 74-102) DOI: 10.1525/nr.2018.21.3.74
Nicole Karapanagiotis
Nicole Karapanagiotis, Department of Philosophy and Religion, Rutgers University-Camden, 429 Cooper Street, Camden, New Jersey 08102, USA. Email: nicole.karapanagiotis@rutgers.edu
  • Find this author on Google Scholar
  • Search for this author on this site
  • View author's works on this site
  • Article
  • Info & Metrics
  • PDF
PreviousNext
Loading

Abstract

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.

Keywords:
  • ISKCON
  • Marketing
  • Digital Media
  • Digital Hinduism
  • Krishna
  • Hare Krishna
  • © 2018 by The Regents of the University of California
PreviousNext
Back to top

Vol. 21 No. 3, February 2018

Nova Religio: The Journal of Alternative and Emergent Religions: 21 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Front Matter (PDF)
eTOC Alert

RSSRSS Icon

Email

Thank you for your interest in spreading the word on Nova Religio.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
Of Digital Images and Digital Media
(Your Name) has sent you a message from Nova Religio
(Your Name) thought you would like to see the Nova Religio web site.
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
Of Digital Images and Digital Media
Approaches to Marketing in American ISKCON
Nicole Karapanagiotis
Nova Religio: The Journal of Alternative and Emergent Religions, Vol. 21 No. 3, February 2018; (pp. 74-102) DOI: 10.1525/nr.2018.21.3.74
Nicole Karapanagiotis
Nicole Karapanagiotis, Department of Philosophy and Religion, Rutgers University-Camden, 429 Cooper Street, Camden, New Jersey 08102, USA. Email: nicole.karapanagiotis@rutgers.edu
  • Find this author on Google Scholar
  • Search for this author on this site
  • View author's works on this site

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Request Permissions
Share
Of Digital Images and Digital Media
Approaches to Marketing in American ISKCON
Nicole Karapanagiotis
Nova Religio: The Journal of Alternative and Emergent Religions, Vol. 21 No. 3, February 2018; (pp. 74-102) DOI: 10.1525/nr.2018.21.3.74
Nicole Karapanagiotis
Nicole Karapanagiotis, Department of Philosophy and Religion, Rutgers University-Camden, 429 Cooper Street, Camden, New Jersey 08102, USA. Email: nicole.karapanagiotis@rutgers.edu
  • Find this author on Google Scholar
  • Search for this author on this site
  • View author's works on this site
del.icio.us logo Digg logo Reddit logo Technorati logo Twitter logo CiteULike logo Facebook logo Google logo Mendeley logo
View Full Page PDF
  • Tweet Widget
  • Facebook Like
  • Google Plus One

  • Top
  • Article
  • Info & Metrics
  • PDF

Related Articles

Cited By...

Similar Articles

FIND US Facebook Account LinkRSS Feeds LinkTwitter Account LinkInstagram Account LinkLinkedin Account LinkYoutube Account LinkEmail Link

Customer Service

  • Reprints and Permissions
  • Contact

UC Press

  • About UC Press

Navigate

  • Home
  • Submit
  • Editorial
  • Contact

Content

  • Current Issue
  • All Content

Info For

  • Librarians
  • Authors
  • Advertisers
  • Subscriptions and Single Issues

Copyright © 2019 by the Regents of the University of California  Privacy   Accessibility